Management Briefing

July/August Management Briefing - The Private-Label Drinks Market - Part III

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

2019 - The year of at-home drinks machines - Focus

MORE

Retailers benefit from quality private-label drinks reputation What is the attraction of drinks' own brands or private labels for the retailers? After all, if consumers are happy with commercial 'national' brands then retailers can make money. "They exist because supermarkets are trying to build their supermarket values and their own relationship with their customers," says Richard Hall, chairman and founder of international food and drink consultants Zenith International.


Related Content

The Millennial Consumer - What do they think of brands? - March 2016 Management Briefing, Part IV

The Millennial Consumer - What do they think of brands? - March 2016 Management Briefing, Part IV...

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part II

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spir...

The Millennial Consumer - Who are they? - March 2016 Management Briefing, Part I

The Millennial Consumer - Who are they? - March 2016 Management Briefing, Part I...

Responsible drinking issues around the world - The IARD Digest - July 2018

Responsible drinking issues around the world - The IARD Digest - July 2018...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?