Management Briefing

July/August Management Briefing - The Private-Label Drinks Market - Part II

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Tesco and Sainsbury's show how to exploit drinks private labels The success of Tesco and Sainsbury's private-label drinks products in the UK cannot be denied. In a time when many companies are tightening their belts and streamlining their product mix, these supermarket retailers are expanding their own-label (to use the standard UK term) drinks range - and consumers are benefiting.


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