Management Briefing

Social Media – Part II: Its Influence on Business and Driver of Online Advertising

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Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In part two, Jonathan Thomas looks at how business as a whole is using the likes of Facebook and Twitter, and how social media is playing a role in driving the growth of online advertising worldwide.


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