Management Briefing

June Management Briefing - The BRICM Markets – Part IV: India

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India's drinks industry was not harmed badly by the recession, with domestic sales of soft drinks and juice production all growing steadily throughout 2009, according to a recent Euromonitor report. In the soft drinks sector, Coca-Cola was the clear leader with Pepsi close behind, but several Indian companies such as Parle Agro, Parle Bisleri Ltd and Dabur India Ltd proffered some healthy competition.


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