The Future for Drinks - Part I: Functionality, Health, Individualisation to Reign

By MJ Deschamps | 29 September 2011

In part one of this month's management briefing, MJ Deschamps considers the roles that functionality, health and wellness and technology will play in shaping the consumer - and his beverage choices - in the future.

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In part one of this month's management briefing, MJ Deschamps considers the roles that functionality, health and wellness and technology will play in shaping the consumer - and his beverage choices - in the future.

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