Management Briefing

FREE TO READ - The trends that came to the fore this year - just-drinks review of 2016

Most popular

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

Why water has become more important than wine

Interview - Mark Sandys, Diageo's head of beer

MORE

With the end of the year looming, just-drinks takes a look back at what proved popular on the site in the trends area during the last 12 months.

Heres a look at the best-read consumer trends coverage on just-drinks in 2016

Here's a look at the best-read consumer trends coverage on just-drinks in 2016

10. Six key trends for alcoholic drinks in 2016

Here, Spiros Malandrakis, alcoholic drinks analyst at Euromonitor International, shares his forecasts of the trends that will shape the alcohol industry in the year ahead.

9. Forget Baby Boomers at your peril

In the latest of his consumer trends articles, Ben Cooper highlights the potential still on offer for drinks companies from the Baby Boomers out there.

8. Key category management trends in 2016

Two key trends emerged at this year's Category Management Conference, held in London last week: The rise of e-commerce and the importance of convenience.

7. Convenience trends propel global drinks market

A desire for convenience will continue to drive global beverage trends as consumers look to new formats and e-commerce, a new report has said.

6. How politicised marketing, palate burnout and the new on-premise will shape the future of drinking

Following a preview of its inaugural Drinks Report at the Global Drinks Forum in Berlin earlier this year, creative agency Protein has this week released the full document. The Drinks Report is an offshoot of the company's wider Audience Report, which surveys 5,100 so-called early adopters* in 10 'cultural capitals'. Here, just-drinks pinpoints some of the key trends that so-called 'early adopters' are setting for beverage consumers.

5. How the Internet of Things is shaking up the cocktail market

Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month's Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.

4. "Genderless" drinks will drive future trends

Drinks and brands that do not centre around one gender will drive future trends, industry observers believe, as modern consumers look to avoid stereotypes. 

3. How to market moderation

Reconciling two prevalent trends in the alcohol sector – moderation and premiumisation – represents one of the critical challenges facing alcohol marketers, writes Ben Cooper. Particularly as they seek to attract and retain young adult consumers.

2. What the on-premise can teach us about the future

The on-premise channel remains a key testing-ground for new drinks products and has always pointed the way for trends in the wider beverage arena. Ben Cooper looks at some recent research and examines why on-premise trends are so influential.

1. Are consumers getting tired of consuming?

In this month's Consumer Trends spotlight, Ben Cooper examines consumption itself and asks whether government statistics in the UK published earlier this year, coupled with observations by the head of sustainability at Ikea, signify slowing demand for consumer goods.

For the full list of just-drinks' Top Tens for 2016, click here

FOR 30 DAYS FULL ACCESS TO JUST-DRINKS FOR JUST US$1/EUR1/GBP1, CLICK HERE


Related Content

FREE TO READ - The trends that came to the fore this year - just-drinks' review of 2017

FREE TO READ - The trends that came to the fore this year - just-drinks' review of 2017...

FREE TO READ - just-drinks' analysis of the year - The review of 2016

FREE TO READ - just-drinks' analysis of the year - The review of 2016...

FREE TO READ - just-drinks' analysis of the year - The review of 2017

FREE TO READ - just-drinks' analysis of the year - The review of 2017...

FREE TO READ - The news stories that shaped the year - just-drinks review of 2016

FREE TO READ - The news stories that shaped the year - just-drinks review of 2016...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?