May 2010 management briefing

Professionalisation is a key trend in today’s drinks sector, particularly as emerging markets are developing so rapidly within the global drinks industry. With brand loyalty up for grabs, it is critical for alcoholic drinks producers especially to maintain and raise quality. This realisation is behind the growth in formal training for drinks industry professionals, much of it carried out by third parties, including in universities around the world. just-drinks writers have carried out an international assessment looking at where the most important training centres are for the industry.

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