Management Briefing

Encouraging Responsible Consumption - Part III - Non-Branded Industry Messaging, the Drinkaware Model and Social Media

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This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. In the penultimate part, Ben Cooper considers what branding the message ought to carry, and how to harness social media as part of the strategy.


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