This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. In the penultimate part, Ben Cooper considers what branding the message ought to carry, and how to harness social media as part of the strategy.
Encouraging Responsible Consumption - Part III - Non-Branded Industry Messaging, the Drinkaware Model and Social Media
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- just-drinks thinks - CEO change at Constellation
- just-drinks thinks - Tmall's market research deal
- Six companies shaking up non-alcoholic drinks
- Consumer demand for environmental efforts soars
- What a 'no-deal' Brexit would look like for drinks
News
- Is Pernod Ricard poised for a bumper end to 2018?
- Treasury Wine Estates creates Asis COO post
- Diageo's The John Walker Masters' Edition - NPD
- CEO Sands makes way for Newlands at Constellation
- Tmall, market research firms speed up NPD in China
Market research
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
