Encouraging Responsible Consumption - Part II - Responsible Consumption Messaging
By Ben Cooper | 30 April 2012
This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. Part two sees Ben Cooper look at, not only, getting the message across, but framing the actual message itself.
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This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. Part two sees Ben Cooper look at, not only, getting the message across, but framing the actual message itself.
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