Management Briefing

BRIEFING: Drinks industry lobbyists a global review

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

With the drinks industry not always getting a good press, it really needs to make its case before governments and international organisations. As a result, effective lobbying is crucial for the drinks industry on the national and international political scale. Here just-drinks takes a look at how the drinks industry goes about its lobbying business and focuses on who takes its message to political power brokers around the world. It's a tough job, but the rewards of an effective lobbying strategy can pay dividends many times over in terms of legislation that does not punish the sector and government policy that is realistic as well as effective.


Related Content

FREE TO READ - What just-drinks said about the wine category - The review of 2017

FREE TO READ - What just-drinks said about the wine category - The review of 2017...

FREE TO READ - What just-drinks said about the beer category - The review of 2018

FREE TO READ - What just-drinks said about the beer category - The review of 2018...

FREE TO READ - What just-drinks said about the soft drinks industry - The review of 2017

FREE TO READ - What just-drinks said about the soft drinks industry - The review of 2017...

The wine category in 2018 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

The wine category in 2018 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?