Functional Drinks - Part IV: Conclusion and Market Data

By Ben Cooper | 20 October 2011

This briefing has highlighted the growth in many functional beverage categories in recent years and the strong indications of further growth potential. While there are challenges ahead for marketers of functional beverages, there are also some extremely positive factors.

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This briefing has highlighted the growth in many functional beverage categories in recent years and the strong indications of further growth potential. While there are challenges ahead for marketers of functional beverages, there are also some extremely positive factors.

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