Management Briefing

June Management Briefing - The BRICM Markets – Part II: Brazil

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While most of the alcoholic and non-alcoholic beverages produced in Brazil are consumed domestically, the exception is the juice sector. Brazil is one of the world's top three producers of tropical fruit, according to the Brazilian Fruits Institute (IBRAF), and an important global provider of fruit juice. Brazil produces and exports many types of juices including grape, pineapple, apple, mango and guava. However, its primary juice export is orange juice; Brazil is the top global producer and exporter of orange juice, making about 60% of the world's supply, according to the US Department of Agriculture (USDA).


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