Management Briefing

BRIEFING: A review of the Middle East and North Africa drinks industry

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

Diageo in North America - Focus

MORE

This month's management briefing provides a concise overview of all that's happening in the Middle East and African drinks markets. From speaking with Euromonitor's drinks team, our authors have highlighted the regions' major markets, namely; Egypt, Morocco, Algeria, Tunisia, Libya, Syria, Lebanon, Jordan, and Israel. Most international brands, such as Coca Cola, consider Tunisia, Egypt, and Morocco among their top ten fastest growing drinks markets in Africa, with these countries enjoying high growth rates of sales in the past few years. The main areas for growth are in mineral water and fruit juices. "Safe" water is popular in Egypt, for example, which has one of the highest kidney failure rates in the world, mainly because of the lack of a reliable source of clean drinkable water.


Related Content

This week in soft drinks & bottled water, featuring Coca-Cola Enterprises' trashing of deposit schemes,  the return of fizzy Minute Maid and growing can sales in Europe

This week in soft drinks & bottled water, featuring Coca-Cola Enterprises' trashing of deposit schem...

Is 2016 boom time for soft drinks in West Europe? - Comment

Is 2016 boom time for soft drinks in West Europe? - Comment...

Review of the Year 2014 - Part I: Bottled Water

Review of the Year 2014 - Part I: Bottled Water...

Comment – Soft Drinks & Bottled Water - Strong Potential in the Middle East

Comment – Soft Drinks & Bottled Water - Strong Potential in the Middle East...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?