December 2004 management briefing

Having established themselves on their domestic markets, bottled water companies from Europe and the United States seem primed to expand into the developing world as a means to maintain the stellar growth levels they have been used to. This briefing examines those other regions of the world where there is maybe less obvious potential for sales, but where demand for bottled water could take off significantly in the near future. The regions are split in to Eastern Europe, Southern Africa, Asia-Pacific, China, Taiwan and Indonesia.

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