Logility: Customer Centricity Report


In recent years, product variety in the food & drink industry has exploded and competition has become intense.

This white paper highlights the challenges the food and drink industry faces and the need to evolve to a changing customer and evolving marketing conditions. The discussion will highlight three key areas:

  • Importance in becoming more demand-driven and customer centric.
  • Issues faced by food and drink retailers and manufacturers.
  • Making customer centricity a reality.

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