View all newsletters
Receive our newsletter – data, insights and analysis delivered to you

The Just Drinks Excellence Awards 2021

Welcome to the Just Drinks Excellence Awards 2021


The Just Drinks Excellence Awards celebrate the greatest achievements and innovations in the global drinks industry. The awards provide a platform to recognise the people and brand owners that are driving change.

Our awards programme is designed to highlight excellence within drinks by looking at a range of corporate activities including deals, business projects and company initiatives, both within the industry and in the wider community.

Alongside the awards, we will also be publishing a downloadable report reviewing the last 12 months, which will include:

  • Excellence Awards shortlists and winners
  • GlobalData tables of M&A deals by value and volume in the drinks industry
  • ‘Thought Leadership’ articles, covering hot topics from the last 12 months

If you would like to contribute an article to the report please contact our commercial team.

How our submission process works

All organisations and companies within the drinks industry are invited to submit case studies for the awards, which highlight their successes.


Case studies can be submitted for the following categories:

  • M&A
  • Business Expansions
  • COVID-19 Responses
  • Environmental Initiatives
  • Social & Community Initiatives
  • Diversity Initiatives
  • Product Launches & R&D
  • Marketing
  • Financing
  • Investments
  • Safety Initiatives

For more detailed examples, please see appendix

Companies should aim to submit ONE case study for each of the above categories that they wish to enter. Individual case studies can be tagged in multiple categories.

Case studies must only include projects that were active after 1 June 2020.

For each case study, please explain the aims, challenges, methods and outcomes of the project/initiative.

Case studies will be taken into consideration for all relevant awards, e.g. a diversity initiative will be considered for the specific diversity award as well as the broader sector awards.

In addition to company submissions, our research team undertake independent research into the market, including using the GlobalData datasets to ensure we are aware of the most notable projects, deals and initiatives.


Key dates

  • Research begins – May 2021
  • Case study submission deadline – 30 June 2021 EXTENDED TO JULY 9
  • Shortlists announced – September 2021
  • Winners announced – Early October 2021

How we use your case studies – publication

If your company is shortlisted for an award we will publish a short summary stating our reasoning. PLEASE NOTEThis may include details of your submitted case study unless you indicate otherwise.

If you wish to submit a case study that is NOT for publication, please indicate this using the checkbox in the individual case study.

If only elements of the case study are confidential, please mark this clearly in the case study description.

The Just Drinks Excellence Awards

Our awards are divided into groups. Case studies submitted will be taken into consideration for all relevant award categories.

Deal of the Year

  • M&A (Impact)
  • M&A (Innovation)
  • Finance

Company of the Year

  • Disruptor
  • Newcomer
  • SME
  • Private Equity/Venture Capital
  • Finance
  • Legal

Company Excellence

  • Innovation
  • Product Launch
  • Environmental Impact
  • Social Impact
  • Diversity in the Workplace
  • COVID-19 Response
  • Safety

Sector Excellence

  • Beer & Cider
  • Cannabis
  • Soft Drinks
  • Packaged Water
  • Spirits
  • Wine
  • Marketing
  • Staffing
  • Off-Premise
  • On-Premise


  • MVP of the Year
  • Legal

Young Gun

  • Young Gun of the Year
  • Legal

Alongside the shortlisted companies and eventual winners, we will also recognise the ‘Best In Class’ companies in each region and market within each award category.

Judging methodology

All relevant case studies count towards a company’s scorecard. The scorecard is the primary factor in determining the shortlists for each award.


To become a shortlisted entity a company’s score must be higher or equal to a certain threshold.

Some categories will only take into account a company’s scores for a specific attribute. Others, such as the Sector Excellence awards, will look at a company’s scores across the board.

We use a scoring system in order that the case studies under consideration are judged on merit and not on the reputation of the companies involved.


The winners in each category are determined by an editorial panel that will consider the scores, case studies and broader market context when making their decision.

To ensure that all awards decisions are free from influence, all shortlists and winners must be reviewed and signed off by THREE members of a broader awards panel who were not involved in the decision making.

Appendix – Case study examples

  • M&A

Any public or private acquisition within the global drinks industry. We will be specifically looking for deals that are of high value; are likely to have a significant impact in the market; involve a company moving into a new area of business, or deals that are structured in a new or novel way

  • Business Expansions

Any project that has expanded the company’s footprint in the drinks industry, including launching in new territories; launching new product lines; acquisition of commercial real estate; acquisition of new machinery; improved logistics, or significant staff increases

  • COVID-19 Responses

Any steps taken by the company to mitigate the impact of the COVID-19 pandemic on its business and its employees

  • Environmental Initiatives

Any project that has led or will lead to a significant reduction in the company’s carbon footprint. This can include changes to materials and manufacturing; supply chain reviews; reduction in energy use or switches to renewables; recycling initiatives, or carbon offsetting

  • Social & Community Initiatives

Any project that has had a tangible positive impact on the communities where the company operates. This can include charity initiatives; sponsorship; community outreach; local business support, or education initiatives

  • Diversity initiatives

Any internal company project to improve diversity in the workforce. This can include changes to hiring policies; graduate and apprenticeship schemes; work groups and societies, or subconscious bias training

  • Product Launches & R&D

Research and development of new products and/or new processes. This can include bringing a new product to market; discovering or creating a unique material; transferring a research or technology development to practice; improving the performance of an existing product, or creating a new simulation or design tool.

We will be looking specifically at novelty, including companies launching products into new areas or innovation in the product’s design, manufacture or marketing

  • Marketing

Any significant marketing campaign launched during the period that led to an increase in revenue or company profile. We will be looking specifically at campaigns introducing new concepts, imagery or taglines and those that demonstrate creativity and imagination in their portrayal of the brand

  • Financing

Any raising of finance by a company within the drinks industry. This can include corporate lending; equity or debt capital markets issues; share offers or bond issues. We will be looking specifically at high-value deals; novel structures, and companies using (for them) new forms of financing such as high-yield bonds

  • Investments

Any significant investment into a company; project or asset in the drinks industry by a company, private equity firm or venture capital

  • Safety Initiatives

Best practice in health & safety including compliance to standards and any initiatives taken to improve workplace safety through the introduction of new guidelines, policies or equipment

Contact Us

For more information on the awards and our methodology, please contact:

For sponsorship opportunities, please contact:

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks