The beverage business blog from James Wilmore
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Fake Plastic Bags - a mystery for Coca-Cola
13 Jul 2012 15:45
Why would somebody go to so much trouble to film an elaborate video about Coca-Cola launching branded plastic bags for its flagship drink?
just-drinks got a worldwide scoop earlier this week, after the video was exposed as a fake. Coca-Cola HQ told us it had no connection to the video and that it had no plans to lauch the branded plastic bags in the shape of its iconic glass bottle.
The unofficial video had already fooled plenty of media outlets, including the Daily Mail, which was forced to take down the story from its website.
Coca-Cola told me it had no knowledge of who made, or posted, the video.
So, who could be behind this elaborate hoax? I have two - purely specualtive - theories. One is that Coca-Cola was toying with the idea of launching branded plastic bags and an ad agency that may have pitched for the campaign decided to make the video anyway.
My other theory is that it's the work of a guerilla environmental group. You'll notice in the video, it's mentioned the bags will be bio-degradable. This element was even picked up on by people tweeting about the supposed launch. Perhaps, inspired by the work of The Yes Men, these filmakers are hoping to somehow force Coca-Cola into launching these bio-degradable plastic bags, through consumer demand?
WSTA's loss is BSDA's gain with Partington appointment
10 Jul 2012 16:05
It's taken a while, six months in fact, but the British Soft Drinks Association (BSDA) has finally found a new boss. And I think the wait will be worth its while.
Gavin Partington, who began his career as a political broadcast journalist, is a vastly experienced corporate communications bod, who knows how the Westminster machine works, and, equally important, how to present an argument.
Anyone who has heard him on BBC Radio 4's Today programme defend the drinks industry over the threat of minimum pricing on numerous occasions, will know he is not easily flustered - even in the face of a thorny issue ... and John Humphrys.
It also helps that he's an affable and approachable chap.
But, he'll need all these qualities in his role as the BSDA's director general. One issue that will regularly crop up in Partington's inbox will, of course, be the soft drinks industry's role in tackling obesity. Sorting out the "problems" around alcohol is still a big focus for the UK government, but obesity is almost of equal importance.
After four years at the Wine and Spirit Trade Association (WSTA), it's a shame Partington never made it to the top job. Perhaps he tired of fighting the good fight over minimum pricing, as the political argument has all but been lost.
Meanwhile, the WSTA's new boss, Miles Beale, a newcomer to the drinks industry, will have to cope without the hand-holding of Partington.
To me, it appears that the WSTA's loss is the BSDA's gain.
VIDEO: It's the Carlos show...
29 Jun 2012 11:32
"For Mexico, this is extraordinary news" - Carlos Fernandez, Grupo Modelo CEO
To show how much they love each other now, A-B InBev's CEO Carlos Brito and Modelo's CEO Carlos Fernandez have recorded a video explaining their thoughts in the wake of today's deal.
They're not in the same room, but there's plenty of warm words. You can watch it by clicking here
Miller Time! If your name is Miller...
29 Jun 2012 10:05
The marketing folk at MillerCoors have dreamt up a remarkably simple promotion.
If your first, middle, or last name is Miller (and you're of legal drinking age), and you live in the US, you can pick up a US$25 gift card, equivalent to the cost of a case of Miller Lite, at one of the company's "It's Miller Time On Us" events, being held in nine locations across the country this summer.
Apparently, Miller is the sixth most common surname in the US, so it could be popular.
Could any other beer brands follow suit?
We've been scratching at heads here at just-drinks towers. We've come up with Guinness, Foster('s) and Tennent('s) as brands who could manage it, at a stretch...
London Mayor offers sanctuary to New Yorkers wanting to avoid soft drinks ban
12 Jun 2012 17:41
You can usually rely on London Mayor Boris Johnson for a chuckle. And he's been at it again.
BoJo, as he's affectionately known by some in England, has told New Yorkers they can move to London if they want to avoid the proposed ban on large soft drinks.
In an appearance on satirical news programme The Daily Show with Jon Stewart, Johnson said "refugees from the soda tyranny in New York will have sanctuary in London".
He added: "I don't want to sound jingoistic, but if you do wish to come and drink soda from a 16oz pot, come to London. Bring your huddled masses yearning to break free."
However, BoJo admitted that obesity was a problem in both cities. "The reality is we are all getting fatter. It is a problem in a city like London and it is a problem in New York.
"If you can stop kids getting fatter by restricting the size of the Coke they drink then why not?"
You can view the video below. The clip is 50 seconds in...
Euro-themed tax campaign video launched
11 Jun 2012 11:02
Pubs here in England are set for bumper sales this evening, with the national team kicking-off their campaign in the European Football Championships.
But it's not all cheer for brewers and publicans. The issue of beer tax continues to loom large - duty has risen 40% since 2008. So, in a clever bit of campaigning a coalition of industry bodies have put together a video highlighting the UK's stinging rate of beer tax. It points out that UK punters pay 13 times more beer tax than the Germans, 12 times more than Spanish and nine times more than the French. Sacrebleu!
It's all part of a campaign to persuade the government to abandon the duty escalator system, which will see taxes go up 2% above inflation automatically each year until 2014.
You can see the video below...
However, in some ways they can count themselves lucky. In Brazil, the federal governemnt has just hiked beer tax by 27% - in a single year.
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Why has Guinness gone nuts?
01 Jun 2012 16:01
Ever wondered what a Guinness-flavoured cashew nut would taste like?
No, me neither. But, if you have, your slathering wait is nearly over. From June 10, UK supermarket chain, Sainsbury’s, will be selling new Guinness Gourmet Peanuts & Cashews.
A “hearty” 90g grab bag will be on sale for GBP1.49.
But why? The PR bunf explains the product has been developed to “support consumer demands for innovative flavours and experiences within premium snacking products - a category which continues to thrive and drive market growth”.
In other words, Diageo wants a slice of the snack pie.
And fair enough, after all, according to figures from Mintel the category grew 6% last year to GBP3.18bn.
But personally, it feels like a slight devaluing of a great brand. Or as someone commented on Twitter (Diageo’s favourite social media outlet...possibly) - “Is this an example of a brand being stretched too far?”
I’m a big fan of the drink, in its original form, not the Extra Cold. But as an occasional drinker of the "Black Stuff", I’d never imagine a situation where I’d fancy a Guinness-flavoured nut. Although, I have enjoyed the odd steak and Guinness pie.
Anyway, perhaps the odd packet might end up on ebay like Guinness Marmite?
Storm brewing over price of Heineken at the Olympics
31 May 2012 15:18
Us Brits love a good whinge. And when it comes to the price of beer, we’re world class.
The media knows this and has picked up on the fact that a bottle of 330ml Heineken will cost GBP4.20 at this summer’s Olympics. Or as the good old Daily Mail pointed out GBP7.23 a pint. Admittedly, for those that argue beer is a democratic drink, partly because of its price, this isn’t very democratic.
A spokesman for Heineken gave us this statement: "Whilst we would expect pricing for a premium beer such as Heineken to be comparable with prices at other prestigious sporting or events venues, we have no control over retail pricing which is a matter for LOCOG and their catering partners."
So, over to Olympic organisers, LOCOG. Paul Deighton, chief exec said the prices were “comparable to other major sporting events”. He added: “We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street.”
Oh well. At least at that price, it might deter binge drinking - another obsession among parts of the UK national media...
LIWF 2012: 'Cocooning' now a necessity for many drinkers
25 May 2012 17:09
'Cocooning' - staying at home to drink - is now a neccesity for many in Western Europe due to the economic climate, rather than a lifestyle choice like it was in the 1990s.
That was one of a number of nuggets that emerged from a Euromonitor briefing at the London International Wine Fair this week.
It was also revealed that Germany tops the charts, when it comes to consumption of private label wines. Around 45% of wine now sold in Germay is private label, according to latest figures. Apparently this is down to the high number of Aldi and Lidl stores in the country.
To download a full copy of the presentation, click here
LIWF 2012: Where was the fun of the fair?
25 May 2012 13:05
What's eating the grape industry?
I'd had a heads-up what the mood might be at the London International Wine Fair (LIWF) this week after being summoned to an unprecedented pre-event briefing by the organisers, where the broad message was: ignore all the carping, it's going to be brilliant! Was it brilliant? I'll leave you to make your own minds up.
But what struck me was a general air of despondence – particularly in the seminars. I'm told this is not a new thing. The only man who seemed vaguely chirpy was Dan Jago of Tesco. But then he would - he works for Tesco. (The story about his dad inventing Bailey's got an airing.)
He did have a moan though about the lack of innovation in the wine industry at the moment – in the product itself and marketing. At the same seminar, this was contrasted with the runaway success of Scottish craft brewer BrewDog.
Propelled by a razorsharp PR firm, Manifest, the Fraserburgh brewer is taking a relatively niche product to the masses in a fun and social media-savvy way. (Although many industry hacks I speak to have long grown weary of their guerilla-publicity tactics.)
Can a wine brand do a BrewDog? The general feeling was it was too much of a risk. But as Jago noted: “There's a lot of wines inhabiting a narrow flavour space”.
Slightly rich, some might think, as he went on to talk about the success of Tesco's Simply range, launched last summer, which includes Simply Sauvignon Blanc, Simply Muscadet... you get the idea. But with private label proving increasingly popular in these straightened times (45% of wine now bought in Germany is private label), these kind of products will be around for a while yet.
Another point, raised by writer Jamie Goode, was that consumers often feel confused by the “wall of wine” in a store.
And, as a first-timer walking around LIWF, this point resonated for me. So, though not aimed at Joe and Josephine Public, the fair would surely do itself no favours if, as occassionally mooted, it did allow non-trade folk in. Plus, some exhibitors, I understand, would hang their corkscrews up, never to return.
Lastly, I appreciate it's a place to do business for most, but was left thinking, where was the fun of the fair?
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