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What plans does Brown-Forman have for Irish whiskey? - Interview, Brown-Forman chief brands & strategy officer, Lawson Whiting

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The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.


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