PepsiCo is to take its Nutrition Greenhouse accelerator programme to North America after launching the initiative in Europe, where it is in its second year. Dean Best spoke to PepsiCo executive Daniel Grubbs about why the US food and drinks giant is bringing the scheme to its domestic market, what it has learnt so far and why such programmes are important strategically to one of the largest players in the sector.
"We've got to be part of a wider ecosystem to succeed" - Daniel Grubbs, MD of the PepsiCo Ventures Group
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