You’ve reached your limit of free reads this month

Interview

"The worst thing you can do in luxury is send inconsistent brand messages" - Interview Tareef Shawa, Pernod Ricard luxury & customer relationship management director

Lucy Britner | 12 January 2017

To read this article and more, including our archive of drinks industry news, analysis & comment pieces from the last 20 years, try just-drinks for 30 days for just $1

Take a trial



Forgot your password?