Interview

"The US has real brand calls. They are asking for an Avión Margarita" -  Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila - Interview part II

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In part one of this interview, the VP of Pernod Ricard's House of Tequila unit, Pierre-Aymeric du Cray, explained the importance of 'The Tahona Society' bartender programme to the group's business, as well as brand Altos' place in the company's Tequila portfolio. In part two, we turn our attention to Pernod's Olmeca and Avión Tequila brands, as well as the effect of agave price fluctuations and the company's recently-acquired Del Maguey Mezcal.


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