Market research
In late-November, just-drinks met up with the CEO of Distell at the IWSC awards dinner in London. As guests filed into the banqueting hall, Richard Rushton took a pre-meal grilling from editor Olly Wehring. In part one of this exclusive, two-part interview, we consider Distell's place in the drinks industry, the group's over-reliance on South Africa and its aspirations for Africa and beyond.
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