Interview

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part II

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In part two of this week's just-drinks interview, Ben Hulme, Lidl's head of beer, wines & spirits in the UK, discusses how the company has worked to change its reputation with both its customers and its suppliers, the role that brands have played - and could continue to play - and Minimum Unit Pricing.


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