Interview

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part I

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As is often the case when meeting a person widely held to be "one of the most important people in the drinks industry", Ben Hulme doesn't appear to live up to such superstar perceptions. Since joining Lidl in 2010, Hulme has progressed from its graduate trainee scheme to become the German-headquartered supermarket chain's head of beer, wines & spirits - a position he has held since June.


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