Interview

The just-drinks Interview - V&S Group's President

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Combining genuine brand chic with selling millions of cases is to dream the impossible dream for most spirits executives, but for Bengt Baron, president and CEO of Absolut owners V&S Group, it is a reality. Dean Best met Baron to discuss Absolut, the spirits business and some of V&S's other brands.


Related Content

"Everything we are doing is to create value, not volume" - Interview, Baron Philippe de Rothschild C...

"We are in the beer business, we're not in the banker business" - Interview, Sapporo Holdings presid...

"We're all Brexiteers now" - Interview, Miles Beale, chief executive, UK Wine & Spirit Trade Associa...

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part II

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spir...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?