Interview

The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part I

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When Ken Grossman co-founded Sierra Nevada Brewing Co 35 years ago, he had little expectation of the huge success the company would achieve. Today, it is the second largest craft brewer in the US, behind Boston Beer Co. But, how has Sierra Nevada managed to stay sharp in the increasingly-competitive sub-category? just-drinks deputy editor James Wilmore gets the lowdown from the Californian company's boss


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