Interview

The just-drinks Interview - Paul Varga, CEO of Brown-Forman - Part II

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

Why Brown-Forman will be one of spirits' winners

MORE

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Related Content

Brown-Forman CEO-elect eyes European levers amid EU retaliatory tariff threat

Brown-Forman CEO-elect eyes European levers amid EU retaliatory tariff threat...

"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe C...

"There is a ceiling for Campari, but not at the level of Grand Marnier" - Interview, Bob Kunze-Conce...

"The obsession needs to be about top-line growth, but efficiency needs to be part of your habits" - ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?