Pernod Ricard's purchase of Absolut is the latest of three colossal deals that have transformed the company into one of the giants of the global drinks stage. A timely moment therefore to speak with two men who have done more than anyone to shape Pernod's progress. In what is by any measure a special just-drinks interview, Olly Wehring met Patrick Ricard, Pernod Ricard's charismatic chairman and CEO, and managing director Pierre Pringuet, who takes over as CEO when Ricard steps down in November, to discuss the future for Absolut, for Pernod Ricard and what the group's journey means to Ricard, who has been there from the group's creation in 1975.