Interview

The just-drinks Interview - Isaac Sheps, CEO of Carlsberg's Baltika

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

MORE

Earlier this year, just-drinks' managing editor, Olly Wehring, travelled to Russia with Carlsberg to learn about the brewer's plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he's battling against today, and what he wants in the future.


Related Content

"We've still got a job to do" - just-drinks speaks to Diageo CEO Ivan Menezes...

"In any integration, we've always talked about three kinds of synergies. With SABMiller, there was a...

"It's been quite a cultural change for the business" - Interview, Dan Jago, CEO, Berry Bros & Rudd -...

"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?