The just-drinks interview - Howard Lam, Coca-Cola China

By Dominique Patton | 14 June 2007

Coca-Cola has applied creative thinking to the launch of its Minute Maid brand in China, reducing the juice content to make the brand more affordable but adding fruity pulp to give consumers with the distinctive 'mouthfeel' of fresh juice. In this month's just-drinks interview, Dominique Patton spoke with Howard Lam, Coca-Cola's group marketing director in China, about the Minute Maid success story.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Coca-Cola has applied creative thinking to the launch of its Minute Maid brand in China, reducing the juice content to make the brand more affordable but adding fruity pulp to give consumers with the distinctive 'mouthfeel' of fresh juice. In this month's just-drinks interview, Dominique Patton spoke with Howard Lam, Coca-Cola's group marketing director in China, about the Minute Maid success story.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

SINGAPORE: APB appoints ex Danone chairman
Asia Pacific Breweries has appointed the previous chairman of Danone Asia Pacific as chairman-designate and a non-executive director of the company.

CHINA: French president backs Danone - report
Danone has received the backing of the president of France, while embroiled in its current legal battle with China's Wahaha, according to reports.

CHINA: Danone steps up fight with local partner
Danone has won a court order that has frozen the assets of ten overseas firms with alleged links to the French group's estranged Chinese partner, Wahaha.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page