Interview

The just-drinks interview - Howard Lam, Coca-Cola China

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

How beer faces the growth challenges of tomorrow

Is craft spirits approaching a reset moment?

MORE

Coca-Cola has applied creative thinking to the launch of its Minute Maid brand in China, reducing the juice content to make the brand more affordable but adding fruity pulp to give consumers with the distinctive 'mouthfeel' of fresh juice. In this month's just-drinks interview, Dominique Patton spoke with Howard Lam, Coca-Cola's group marketing director in China, about the Minute Maid success story.


Related Content

The Coca-Cola Co unveils vegetable juice as new products put in spotlight

The Coca-Cola Co unveils vegetable juice as new products put in spotlight...

How can Coca-Cola Co win in China? - Analysis

How can Coca-Cola Co win in China? - Analysis...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

Using Big Data to create smart shops - the future of retail in China - analysis

Using Big Data to create smart shops - the future of retail in China - analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?