Interview

The just-drinks interview - Concha y Toro global marketing director

Most popular

Budweiser Brewing Group - The end of A-B InBev?

Carlsberg's priorities for the years ahead

A-B InBev - getting ready for Heineken in China?

Why white spirits should play the brand home card

The just-drinks Analyst returns

MORE

Last month, just-drinks was invited up to Manchester to see Concha y Toro's latest - and most high profile - advertising tie-up at work. Dean Best, who jumped higher than any other at the offer, took the opportunity to grill Giancarlo Bianchetti, global marketing director for Concha y Toro, not only about the marketing deal, but also about the past, present and future for the Chilean firm.


Related Content

How did Concha y Toro perform in the first half of 2018? - results data

How did Concha y Toro perform in the first half of 2018? - results data...

Wine model in the UK must change - Concha y Toro

Wine model in the UK must change - Concha y Toro...

How did Concha y Toro perform in 2018? - results data

How did Concha y Toro perform in 2018? - results data...

Can Q4 make up for Concha y Toro's flat sales in 2018? - results data

Can Q4 make up for Concha y Toro's flat sales in 2018? - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?