Last month, Campari Group CEO Bob Kunze-Concewitz cut the ribbon on a new US$7.2m visitors centre at the Appleton Estate rum distillery in Jamaica. Afterwards, just-drinks sat down with him to talk about how the new centre will affect the Appleton brand, what the industry can learn from Jamaica and why it may take ten more years before consumers properly understand rum's ageing process.
The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunze-Concewitz, Part I
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why kombucha is gaining traction with the big guys
- just-drinks speaks to A-B InBev's CEO - Pt III
- Why Irish whiskey must learn to manage its time
- just-drinks speaks to A-B InBev's CEO - Pt IV
- just-drinks speaks to A-B InBev's CEO - Pt I
News
- Proximo Spirits CEO to depart for Biggar and Leith
- Edrington seeks buyer for Cutty Sark, Glenturret
- China confirms US whiskey tariff increase - report
- Heineken warns of CO2 supply issue in UK
- Cannabis gets Canada-wide green light
Market research
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD & cider insights - market forecasts, product innovation and consumer trends
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Food and Drink Internet Retailing in the US
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
