Interview

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunze-Concewitz, Part I

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Last month, Campari Group CEO Bob Kunze-Concewitz cut the ribbon on a new US$7.2m visitors centre at the Appleton Estate rum distillery in Jamaica. Afterwards, just-drinks sat down with him to talk about how the new centre will affect the Appleton brand, what the industry can learn from Jamaica and why it may take ten more years before consumers properly understand rum's ageing process.


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