Interview

"The future isn't to get concerned about monolithic brands like Bacardi and Smirnoff, but to encourage and focus on the innovators" - Interview - Amber Beverage Group CEO Seymour Ferreira

Most popular

What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

MORE

Amber Beverage Group is a good example of a mid-tier alcohol company. Part of the SPI Group, the company employs around 2,000 across its production sites in the Baltics, Russia, Mexico and the UK. It also distributes global brands including its own Riga Black Balsam and Moskovskaya vodkas across the world. According to CEO Seymour Ferreira, Amber prides itself on having global reach while remaining small enough to be as agile as a start-up. Earlier this month, just-drinks sat down with Ferreira to talk about how to compete with the giants of the industry, the difficulties of finding good distributors and why cannabis and low-alcohol offer attractive growth for the future.


Related Content

Amber Beverage Group

Amber Beverage Group "looking closely" at cannabis beverages - CEO...

"More Chinese people like wine - they want to know more about it" - Interview, Alan's Wines & Spirit...

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vo...

"Money has never burnt a hole in our pocket" - Interview, Campari Group CEO Bob Kunze-Concewitz, Par...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?