Bar Convent Berlin wrapped up on Wednesday, with record numbers of visitors and exhibitors to the on-trade show. just-drinks sat down with co-founder Helmut Adam to find out what changes the show's new partnership with Reed Exhibitions has brought and how alcohol companies are raising brand awareness in cocktail bars around the world.
The changing face of the global on-trade - Interview, co-founder of Bar Convent Berlin, Helmut Adam
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