Market research
Last month, just-drinks deputy editor Lucy Britner visited Brauerei C&A Veltins in Meschede-Grevenstein, Germany. The family-owned company used the visit to announce marketing activity to mark 500 years of Germany's purity law, the Reinheitsgebot. While there, Lucy sat down with export manager Udo Bruns and UK agent Steve Holt to discuss the role the law plays in today's 'craft culture', the rise of no- and low-alcohol offerings in Germany and why Veltins is only brewed in one place.
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