Interview

Just the Answer – Phil Cusimano

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

The beer category in 2019 - just-drinks predicts

MORE

Brown-Forman's Southern Comfort brand takes its New Orleans heritage very seriously, and in Phil Cusimano, appointed as global brand ambassador six months ago, now has a native New Orleaner as its prime champion. In this month's Just the Answer interview, Cusimano spoke with Jessica Harvey about the brand's strong links with the city and how its promotional platforms build on its New Orleans roots.


Related Content

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

"We can handle Brexit in our stride" - just-drinks talks to Diageo CEO Ivan Menezes...

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vo...

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?