Interview

just the Answer - Jose Cuervo international MD Peter Gutierrez

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Last week, Jose Cuervo dropped in to London's trend-setting East End to launch a branding campaign for its higher-priced 100%-agave Tradicional line. Jose Cuervo international MD Peter Gutierrez talked to just-drinks about targeting growth in Brazil and the challenge of changing Tequila's image, and not about the upcoming end to Cuervo's distribution contract with Diageo.


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