With interest surrounding the likely sale of Swedish spirits producer V&S Group growing by the day, there could be no better time to look at the company's flagship vodka brand Absolut and the opportunities on offer in the premium vodka sector. This month's Just the Answer is a two-part series, featuring an interview this week with Anna Laestadius, global brand director, Absolut Vodka, to be followed next week by Ian Jamieson of Stolichnaya.