Interview

"It's about the consumer, stupid" - Interview, Accolade Wines CEO Paul Schaafsma - Part II

Most popular

Carlsberg's priorities for the years ahead

The just-drinks Analyst returns

Union des Vignerons shifts flavour profile

Molson Coors - Present and future

Carlsberg Performance Trends 2014-2018 - data

MORE

In the second part of this week's just-drinks interview with Accolade Wines CEO Paul Schaafsma, we discuss the role brands have to play in the wine industry, whether wine is more of an FMCG than a purist's playground and the secrets to successful marketing.


Related Content

"The wine business is changing" - Interview, Accolade Wines CEO Paul Schaafsma - Part I...

"In the US, we don't sell a litre. Come on, have a go!" - Interview, Australian Vintage CEO Neil McG...

"In sustainability, innovation could make a big gain" - just-drinks speaks to Anheuser-Busch InBev C...

"We know exactly what our plans look like by region for the next five years" - Interview, Michael Cl...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?