Interview

"It is for drinks producers to be the most committed partners of governments to tackle the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part II

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In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.


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