Interview

"Irish whiskey and gin can't rest on their laurels" - Interview, Shane Hoyne, CMO, Quintessential Brands

Most popular

Is Conor McGregor a threat to Pernod? - Analysis

Big beer versus craft beer - Is the fight over?

Pernod is buying Malfy for the flavour - comment

Asia - the latest front in the craft beer battle

Is Carlsberg treating consumers like suckers

MORE

Last month, Quintessential Brands opened the doors for the first time to its The Dublin Liberties Irish whiskey distillery and visitor experience, making its mark on the city's burgeoning whiskey scene. Ahead of the launch event, just-drinks deputy editor Lucy Britner sat down with Quintessential's CMO, Shane Hoyne, to talk about brand homes, the future of the Irish whiskey category and the company's broader acquisition plans.


Related Content

Behind the scenes at Quintessential Brands' The Dublin Liberties Distillery – Focus

Behind the scenes at Quintessential Brands' The Dublin Liberties Distillery – Focus...

"Money has never burnt a hole in our pocket" - Interview, Campari Group CEO Bob Kunze-Concewitz, Par...

"Our position is between classic, industrial beers and the craft segment" - Interview, Brauerei C&A ...

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?