Interview

"In other companies, the product is more important than the organisation. In Berry Brothers & Rudd, it's the other way around." - Interview, Dan Jago, CEO , Berry Bros & Rudd - Part II

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Former Tesco wine director Dan Jago took over as CEO at UK-based Berry Bros & Rudd in 2015 and has since overseen a period of overhaul at the near-320-year-old wine and spirits group. Late last month, just-drinks met up with Jago at BBR's London headquarters. In part I of the interview, Jago discussed new changes to the company. In part II, the CEO talks about how he has no desire to chase the Millennial market, and reveals what keeps him awake at night.


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