Interview

How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari

Most popular

What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Why consumers want more experiential marketing

Pernod Ricard Performance Trends 2014-2018 - data

MORE

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.


Related Content

"Money has never burnt a hole in our pocket" - Interview, Campari Group CEO Bob Kunze-Concewitz, Par...

Campari Group CEO Bob Kunze-Concewitz on vodka's US problem, Forty Creek's upcoming expansion and cannabis hurdles

Campari Group CEO Bob Kunze-Concewitz on vodka's US problem, Forty Creek's upcoming expansion and ca...

"Our major task, however simple it sounds, is to reach every consumer personally" - Interview, Globa...

"In the US, we don't sell a litre. Come on, have a go!" - Interview, Australian Vintage CEO Neil McG...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?