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How to spot a trend, how to create a trend - Interview, William Grant & Sons' chief commercial officer, Simon Hunt, Part I

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Earlier this year, just-drinks sat down with Simon Hunt, the chief commercial officer at William Grant & Sons, in a restaurant just around the corner from the company's global headquarters in west London. Before looking at the group's footprint, strategy, brands, what-have-you, editor Olly Wehring has one question he is desperate to ask.


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