Interview

"Everything we are doing is to create value, not volume" - Interview, Baron Philippe de Rothschild CEO Hugues Lechanoine

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.


Related Content

This week in spirits & wine, featuring Baron Philippe de Rothschild's CEO,  E&J Gallo's vineyard footprint and Pernod's UK price rises

This week in spirits & wine, featuring Baron Philippe de Rothschild's CEO, E&J Gallo's vineyard foo...

"In other companies, it would have taken us three years to do what we have done in past six months" ...

"Money has never burnt a hole in our pocket" - Interview, Campari Group CEO Bob Kunze-Concewitz, Par...

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunze-Concewitz, Part I

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunz...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?