Interview

"Companies will put aside commercial differences when it comes to tackling the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part I

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Last month, just-drinks sat down with the head of the International Alliance for Responsible Drinking, Henry Ashworth. The trade-funded organisation poached Ashworth from UK drinks industry watchdog The Portman Group in January. Here, in part one of a two-part interview, Ashworth explains what IARD does, what its ambition is and why its members are forsaking the quest for competitive advantage in the responsible drinking area.


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