Market research
Fortune Brands' Beam Global Spirits & Wine appeared to be perfectly placed to swoop for Vin & Sprit, but yesterday's announcement that Pernod Ricard had won the Swedish company's hand surprised most of us. In a 'Just the Answer' special, Olly Wehring talks to Beam's president and CEO, Tom Flocco, about the events of the last 48 hours.
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