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"A lot of companies are just selling labels in China" - Interview, Concha y Toro's CEO for Asia, Cristian Lopez

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Ask a Chinese person about Chile and they will immediately mention one thing - cherries. The country is famous in China for its red cherries, which people see as wholesome and healthy. Chilean wine, however, is quickly catching up in the recognition stakes. According to Wines of Chile, exports to China increased by 47% last year, and the country now ranks as the third-biggest market for bottled Chilean wine.


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