Round-Up - The Coca-Cola Co acquires 16.7% of Monster Beverage Corp
In August, The Coca-Cola Co lined up the purchase of 16.7% of Monster Beverage Corp for US$2.15bn. Here's a full round-up of just-drinks' coverage of the news.
The Coca-Cola Co is to hand its energy portfolio to Monster Beverage Corp after agreeing to pay US$2.15bn for a 16.7% stake in the energy drinks company.
Monster Beverage Corporation wants to launch its products in China after the Coca-Cola Co agreed to takes a minority stake in the company.
Two years ago, when serious speculation emerged over a plan by Coca-Cola Co to buy Monster Beverage Corporation, the energy drinks maker had only recently changed its name from Hansen Natural Corp.
After years of speculation, the Coca-Cola Co yesterday finally took the plunge and agreed to snap up a 16.7% stake in Monster Beverage Corporation.
Monster Beverage Corp has attracted a lot of conflicting viewpoints over the past month.
How likely is a takeover of Monster Beverage and will US authorities legislate against the energy drinks category?
- Six key trends for alcoholic drinks in 2016
- Aus wine industry pays price for past failures
- Ten things to know about spirits in the US
- What's in store for Super Bowl 5 - Focus
- Will value-sharing in Travel Retail become reality
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- William Grant & Sons restructures US team
- American rye whiskey sales leap 600% in five years
- Moet Hennessy sees China rebound in strong FY
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research