just the Answer - Southern Comfort

just the Answer - Southern Comfort

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 40 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.

just the Answer - Mike Isaac, global marketing director Southern Comfort

15 July 2010

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.

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